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If there's hope for humanity it's in software
Evangelist Diary
Copyright (c) Max K. Goff 1998-2001 all rights reserved

3 September 2002, 17:02 PDT
 
 

This will be my last "Evangelist Diary" entry on this site. After six years as an evengelist and road warrior for Sun Microsystems, I've decided hang up the wings, as it were, and focus other activities. This site has been a reflection and sometime travelouge of those six years, providing a means whereby I could express ideas and beliefs in tandem with my role as a traveling technology evangelist. To that end, the site has served a valuable purpose. But this particular diary, which admittedly has not always focussed on technology issues, was created in order to serve that particular purpose. Now that that particular purpose has been fullfilled, so too has the purpose of this journal.

This is not to say that I'll stop writing for this site. I may, in fact, write even more for this site in the future...especially considering how little I've had to say in the past several months. But the intent and title of those coming entries will be different, and these "Evangelist Diary" flavor of entries will be archived as such.

I have long been an impassioned proponent of the ephemeralizing impact that computer software has on all human activities. But over the past couple of years, I've come to believe that software has now become a commodity, which is an inevitability in any maturing industry.

The computer industry has gone through waves of innovation. The early days of innovation in the birth of any industry is filled with a bevy of players, all competing to survive and grow. As some players succeed, others fail, but the industry itself grows. Product cycles generally feature early adopters, then sales increase as aspirational purchases kick in. In time, market saturation occurs, with ultimatly commodity status is the fate of any product. The same is true of industries themselves.

While the utilization of software will continue to enhance productivity and give rise to incredible innovations in years to come, the frameworks and tools we use to create application software have, for the most part, become true commodity offerings in an economic sense. As such, in my view, the software industry itself has grown increasingly less interesting in recent years. As such, I've come to the conclusion that I've done enough, and that there is really very little more I can or should do with respect to software platforms. My work as a traveling Technology Evangelist for Sun Microsystems is therefore concluded.

The focus for me going forward will be more on the 'humanity' side of the equation, and how hope, perhaps through the application of software, is still a viable bet. But it is hope itself which is the means and the end. I still enjoy public speaking and will likely find other appropriate venues at some juncture, though I must admit, I've experienced sufficient international travel for time being.

My six evangelical years represent a significant period of career time and contribution for me. I am well pleased, in retrospect, to have had the opportunity. I am still employed by Sun, though I am considering other opportunities, both within the firm and on the outside. Regardless of my official employment status with Sun Microsystems going forward, I am proud to have served one of the finest firms on this planet, and will remain a proponent of Sun wares, commodity and otherwise.


 

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